Development Study

Development study is a branch in social sciences that explores issues relating developing countries. Historically it has focused on social and economic development therefore may extend its significance to other regions and communities apart from concentration on the developing world. There are various approaches that conceptualize development studies. Among them are the modernization and dependency theories. This paper focuses to explore their similarities and difference in their significance to development studies.Dependency theory is a social science approach that argues that the developed nation draws resources from underdeveloped nations making them richer at the expense of their counterparts. The proponent of this theory is Sandra Ball-Rokeach and Milvin Defleur (1976). Dependency theory initially was in the communication discipline but merged out integrating several prospects. It merges prospects from psychology from social category theory, from causal approaches, media effects and traditions as well as contextual philosophy.â€Å"in its urge to appropriate productive forces for the purpose of exploitation, capital ransacks the entire world, provides itself with the means of production from all corners of the earth, obtaining these from all levels of civilization and from all forms of society† (Perry 1996. p. 35) It sometimes referred to as underdevelopment theory based upon Marxist theory in other words, it assumes that wealth western nation uses their superior status to exploit peripheral weaker nations reflecting earlier colonial bonds. These under developed nations expose their economical and political structure maintaining their reliance on developed nations.They become developmentally enslaved mastered by the west. Some argument exist that tourism has evolved somehow reflecting economic dependency and colonialism. However, potential underdevelopment resulting from dependency is the main focus. (Bramswell 2004. p. 323) Modernization on the oth er hand argues that low economically empowered societies can develop if only they seize from their traditional methods and adapt to modern technologies, cultural values and economic institutions that puts an emphasis on productive investment and savings.The social institutions and traditional values of low income nations hinder their effectiveness in economy. Most of people in undeveloped society have low work ethics, they usually consume without thinking of investing in the future. Most of these societies have large families therefore saving money for investing is almost impossible. They therefore rag behind in their economic ability (Griffiths & Giddens 2006 p . 405) Modernization tends to criticize Marxist theory. It emphasizes the process of change and the reason to that change.Marquis de Condorcet is among the proponents of this theory. His argument was that, people's cultural values and morals in the society can be changed by economical and technological advancement. He encour aged technological advancement arguing that it helps society have control to the environment and adapt to it. He argued that technological advancement encourage social progress. (Soylent communications 2008) Modernization theory contrasts the dependency theory in a number of ways.In many parts of the world where it have ever been applied, it has failed to take into account historical and social factors influencing development. Such factors are like the traditional social structures, colonialism, and religious factors. Natural past outcomes have also not put into account and which may have affected a society; famine, floods, volcanic activities and other natural environmental conflicts. Many nations like the Middle East historical process influenced its development.It emphasis on modern values in development cannot be fully relied as the back born to development. The historical processes in politics, economic, cultural, educational of a society influence its development. Development theory argument that richer nations exploits less developed nations natural resources contrast the free market that advances poor states to full economic growth. The international market gives every nation an opportunity to realize it full economic growth.It is through this freedom that a society can take advantage to purchase modern values that can help it develop. A poorer state can purchase new technological advancement improving production in its industries which in return will improve it economy. However, dependency theory contrasts this situation arguing that it is exploitation. Dependency theory argument that colonialism of undeveloped nations still exist is a contrast to modernization. In the previous century, many undeveloped countries evoked from colonialism after realizing their independence.This independence was not granted to just political matters but also to the economy and social structures. Most of these nations have their natural resources still fully unexploited. Not because their former colonial master have not exploited these but because they lack modern facilities which would help them. This therefore is a contrast to modernization. The continued reliance on colonial masters should not be argued as a modern colonialism. It is evident that the colonialist had an influence politically, economically and socially to their colonies.Therefore, these nations will tend to consult their colonial masters as well as trade with them even in the modern world. Contrast between dependency theory and modernization exist in their views on international dimensions that influence economic development of a nation. These dimensions include tourism, trade, global investment and many others. Dependency argues that tourism, free trade and global investment are a reflection of the dependency that exists between the developed and undeveloped world. Most of the global investors are from the developed world.This is also in tourism. Dependency theory proponents argue s that this is a clean indication of how developed nations exploits the less developed for their growth. Modernization on the other hand views this kind of relation to enhance purchase and adoption of modern technologies. Trade exposes undeveloped countries acquire modern technology. In enhancing tourism, the undeveloped countries adopt new technology to maximize turn outs. Though global investors’ targets at making profits, they as well enhance modernity in less developed nations.Dependency theory puts into accounts exogenous and indigenous political processes which have a role in national continuity and formation. It puts into account changing circumstances like religious background of nation. However, modernization contrasts this as its main emphasis is on new technology influence on development. Its notion of class difference which challenges it universality contrast dependency theory. In addition, modernization ignores rural poverty, unemployment, inflation, economic and political dependency and the growing gap between the poor and the rich.This contrasts dependency theory. (Paidar 2005) Though these two theories contrast, their arguments are both very effective in development studies. Development in a society is a complex issue which primarily may depend on modernization and dependency theory as well as other concepts in the society. Whichever perspective one would take, development is about the nature of a society economic, political and social ability. However if modernization and dependency theories are merged, they would have a more efficient development studies description on a particular society.

The Utilization of Organic Waste Materials for Biofuel Production

The Utilization of Organic Waste Materials for Biofuel Production A Research Paper Presented to Professor Janet Clemente Mapua Institute of Technology in partial fulfillment of the requirements in English for Academic Purposes 2 (ENG11) by Hazel Joy H. Arellano Al Joseph R. Jimeno February 2012 Abstract The increasing criticism of the first-generation biofuel has raised the potential of the so-called second-generation biofuel. These include any organic industrial, commercial, domestic and agricultural wastes. These residues and by-products is a potential feedstock in the production of this biofuel.This paper will attempt to determine the different potential impacts of the second generation biofuel on the society compare to the first generation biofuel and what would be the possible outcome if this was continuously used. An interview was conducted at the Department of Biomass, DOE, on the director of the said department, Andresito Ulgado. It contributed a lot on the progress of this r esearch. As we go through this research, biofuel from organic waste materials has potential on economic, environment and social impact.This really provides benefits on the economy of a country and reduces dependency of foreign fuels. In terms of the environmental impact, these biofuels doesn’t hundred percent lessen the environmental problems but rather it could develop new environmental problems. The quality of the soil may be greatly affected and may lead to soil erosion and a lot of water can be wasted because crops plantation demands a lot of water. But this biofuel can lessen greenhouse gases and CO2. On social impact, these biofuel could provide and opened new jobs like biomass transportation, biomass collection and a lot, but jobs are limited.In other words, these biofuel has positive impact on the economy of a country and socially but not contribute hundred percent on the environment. To the future researchers, these topic is a great thing to research on, maybe they c ould research on how extensive these biofuels from organic waste materials is used in a specific country or in the world. † †¦ we generate a lot of waste and this is a potential feedstock for biofuel production†¦ But, I believe this is a potential one. † – A. Ulgado The production of biofuels has been rapidly increasing over the last decades but these biofuels has raised some important concerns.In particular, first generation biofuels from staple foods has been very controversial regarding its negative impact in the society, blamed to cause deforestation, displacement of food crops and increases the greenhouse gases in the atmosphere. For biofuels to be truly sustainable they need to be produce without affecting the food production. So, scientists are developing fuel out of anything, from organic waste and rotting garbage. These organic wastes are potential feedstock for second generation biofuels. Sustainable biofuel from organic waste materials will pr ovide benefits compared to first-generation biofuels.These are expected to provide advantages and implications in the economy, environment and social life. The researchers came with this stand because of the continuous unprecedented high price of fossil fuels and the controversies that first-generation biofuels faced, which has a negative effect on the society. As Andresito Ulgado, director of the Department of Biomass, stated, we generate a lot of waste and from this, we can produce biofuels. But since these second-generation biofuels are not yet commercialized, there are possibilities that these are less effective compared to fossil fuels and have limited applications.These biofuels are seen as a commercial risk because these will require complex logistics system and good infrastructure. Financing these projects would be very costly for it will require ten times as much capital as a first generation plant of the same capacity. This research paper will focus on the benefits of biof uel from organic waste materials on economy, environment and social life. The researchers will find out why these biofuels are expected to resolve all the problems that the first generation biofuel have. The biofuel gives us sustainable alternatives and is renewable.In the next twenty-five years, it is believe that the world market, which is our primary source of imported fuel like fossil fuel will run out soon. That is why biofuels in the form of liquid fuels derive from plant materials are entering the market driven by factors such as oil price hikes and the need for increased energy security. However, many of this biofuel that are currently supplied has been criticized for the adverse impacts on the natural environment, food security, and land use-these are the first generation biofuels or the biofuel from staple foods.Most of our neighboring countries use biofuel from staple foods like corns and rice. But in the Philippines, the Biofuel Act of 2006, specifically says that corn, rice, and other staple foods cannot be used for biofuel production instead sugarcane and coconut oil is used because of the surplus production of oil and sugar here in the Philippines. Due to the increasing criticism of the sustainability of many first generation biofuel, scientists are trying to make better use of crop residues and by-products by converting into the next generation biofuel.These includes any solid, liquid, and gaseous fuel produced either directly from plants or indirectly from organic, industrial, commercial, domestic, or agricultural waste- or the so-called Second Generation Biofuel. The challenge is to support the biofuel development including the development of new cellulose technologies with the responsible policies and economic instruments to help ensure that biofuel commercialization is sustainable. These biofuels will not only help the earth reduce greenhouse gases, toxics, and pollution but it will also help our economic status.Utilizing the second generat ion biofuel will resolve the issue regarding on food production, provides energy security, reduce dependence on foreign source of oil and other fuels, and economic boost for agriculture and industry. Over the last decade, the production of the first generation biofuel has been questioned about its negative impact on food production because it consumes almost three-fourths of the agriculture sector, which is tending to use for food plantation. Due to the demand of land, food production has greatly affected resulting to food shortage and price hikes.But not as like as the first generation biofuel, the second generation has nothing to do with the deflation on food production because all it need is the residues from the crops harvested, basically the crops will be still useful especially on foods. When agriculture land is only tend for food production therefore there would be a large-scale production of crops and the more crops that is being produced, the more residues can be get from i t in order to produce a large-scale production of biofuels, too. A large-scale production of a country will ensure and provide energy security within its territory which lessens worriness.Replacing petroleum because of its prices on the rise, with a renewable energy source will reduce from importing these oil products. Biofuel were seen as substitutes for gasoline and petroleum-based diesel, the idea that these can reduce dependency on fossil fuels has led the government to promote it. In the Philippines, two percent of biodiesel were added to diesel and ten percent of bioethanol in gasoline which only proves that the utilization of biofuel reduces the dependency of the country on fossil fuel.As Andresito Ulgado, director of the Department of Biomass, DOE mentioned that the government has been looking at increasing the blend of biodiesel to three to five percent and twenty percent of bioethanol. He emphasized that there are considerations need to be considered especially to those wh o use vehicles twenty years older. There are cases in which these vehicles cannot use high blend of biofuel. However, the government is looking forward at maximizing biofuels so that the country can minimize its dependency on imported fuels.And importing fuel on other countries has fluctuated dramatically in most emerging and developing countries over the past several years. Thus, if use in the domestic markets the second generation could contribute to reduced expenditures for imports. In this case we can save a lot of our foreign currency savings and if we exported some of our biofuel products to other countries especially for those countries which really uses biofuels, these could really boost our economy, which figuratively means that there are more jobs to be offered, from the farming industry to the transportation production.Biofuels before had faced controversies regarding its negative impact on the environment. A new study by economists at Oregon State University questions th e cost-effectiveness of biofuels. Bill Jaeger, the lead author of the study, points out that the biofuels increase the greenhouse gas emissions. Biofuels were initially seen as a solution to energy and environmental problems because the carbon dioxide that's emitted when they're burned is equivalent to what they had absorbed from the atmosphere when the crops were growing.Therefore, biofuels were assumed to add little or no carbon dioxide to the atmosphere. But the bigger picture is more complex in part because biofuels are produced and transported using fossil fuels. Depending on the feedstock choice and the cultivation techniques, second-generation biofuels production utilizes wastes and residues. These include organic waste materials which are generated from agricultural facilities, forestry mills and in urban areas. In urban areas, organic wastes include portions of municipal solid waste, grass clippings and land clearing activities.Second-generation biofuels provide environment al impact depending on different aspects: land, water, climate change and biodiversity. Lands before were used for production of crops intended for biofuels causing negative impacts like affecting food production and rising food prices. Unlike first-generation biofuels, utilizing organic wastes and residues has a minimal direct impact on food production for it will no longer require lands. Furthermore, it will help lessens the problems of disposing.These will also reduce the problems in clearing fields. Clearing of fields, which requires burning will not be a problem anymore because the waste will become feedstock for the production of fuel. Therefore, these will cause significant reductions in air pollution. In some soil, removal of waste and residue can be sustainable and beneficial for some crops as it may help control pests and diseases, increase soil temperature in spring facilitating spring germination (Andrews, 2008).However, removing residues on soil could reduce the soil qu ality, promote erosion and lead to a loss of carbon, which, in turn, low production of crops. Future production of second-generation biofuels will also have an impact on water. The increasing demands for biofuel produced from organic waste will increase the pressure on clean water resources. Since there is a demand for biofuel, then there is also a demand for organic waste materials and most of the wastes are produced from crops. These will require large quantities of water to grow certain feedstock.The use of residues may have negative or positive impacts on biodiversity. As compared to the first-generation biofuels, the use of agricultural and forestry wastes are expected to have a lower impact on biodiversity. However, these will reduce the amount of decaying wood and could thus cause reductions in habitats and disturbance of wildlife due to increased forest access. There is also a possibility that native forests will be turned into plantation to increase the supply, which in tur n, reduces plant biodiversity.In terms of reducing lifecycle carbon emissions, second-generation biofuels appear to have higher greenhouse gas mitigation compared to first-generation. These second-generation biofuels could reduce greenhouse gas emissions by 90% relative to fossil fuels. However, these results have been calculated for theoretical biofuel production concepts that are only just at the pilot /demonstration stage and not yet operating on a commercial stage (OECD, 2008). Another impact of these second generation biofuels to the society is its potential to provide livelihood to mankind.Most commentators believe that the development of bioenergy industry in a region will provide jobs, and that bioenergy and biofuels enterprises can become important opportunities for improving rural economies in both developed and developing countries. Job creation and regional growth are considered as two of the main social driven for the implementation of biofuel project. For second genera tion biofuel, there are new job opportunities along the entire pathway from biomass production or collection, to biomass transport, biomass handling, conversion and finally product distribution.In Europe, predictions estimate that the increase in energy provided from biofuel production could result in the creation of over 515,000 new jobs by 2020 taking into account the direct, and indirect subsidy effects of employment, and the jobs displaced in conventional energy technologies. Selling forestry by-products or residues would be beneficial for the 12 million people that live in or near to the forests of Mexico. The added value to forestry products could also reduce the high deforestation rate in Mexico, since deforestation often results from the absence of economic alternatives. IEA, 2010) Though there are a lot of new jobs opened, some of these are limited. Like for example, the collection of agricultural and forestry residue could also be done by the same workers involved in the m ain agricultural and forestry products. Downstream processes like biomass transport and conversion may offer more jobs considering the increasing demand of biomass for biofuel production but these will require more qualified workers given the complexity of second-generation biofuel technology.Skilled engineers to manage plant operations and oversee complex production processes are relatively difficult to find since unskilled and cheap labour force is abundant in developing countries. Just like what Andresito Ulgado said, if we will be reviving our rural economy, there will be an effect not only to those who are working in the biofuel production facility but same as through to the people around us because there will be a triggering effect. An example is if there is a plant in a certain area then there would be also a demand for that certain product in that particular production facility.If there would be a biofuel plantation in a certain area then there is a demand for fuel in which more job opportunities can be offered. Biofuels have been receiving greater attention in the recent years from researchers, industrialists, environmentalists, and national governments across the world. But over the past decades linkages between biofuels from staple foods and agriculture market, same as through to the environment has been analysed. Therefore scientists are trying to produce the next generation biofuel out of organic waste to meet the high demand of the fuel consumers.This will be a great help since the world market, where we are import our fuel, will be run out soon. These biofuels from organic waste is not just an alternative source of energy but can also contribute to our economic status, environment and even provide livelihood for the people. Economic impacts include reducing dependency on fossil fuels, provide energy security, generate foreign savings, economic boost and resolve issues regarding the food production. They appear to have higher greenhouse gas mitig ation compared to first-generation biofuels.Thus, these fuels can reduce the lifecycle carbon emission. However, in some aspects of the environment, these have negative impacts in which utilizing organic waste lessens the fertility of soil, consumes a large quantity of water and affects the biodiversity. For second generation biofuel, there are new jobs along the entire pathway from biomass production or collection, to biomass transport, biomass handling, conversion and finally product distribution. More jobs can be offered since there is a demand in the supply of residues and wastes.But there are some cases in which more skilled and qualified workers are needed to manage the biofuel plantation given the complexity of second-generation biofuel technologies. We generate a lot of organic waste and residues and these are available as feedstock for biofuel production. There are possibilities that these will enter the domestic market on the next twenty years. The reason why it was not ye t commercialized is because of the expensive technology that will be used in converting these wastes into a more useful one.Another factor that are seen into this biofuel is it helps on our economic status especially on food production and in saving up more foreign currency because we will no longer importing fossil fuels from other countries and can boost our agriculture and industry. On environment that can reduce CO2 and can provide new livelihood to other people. In other words, these biofuel will result into a more progress, more eco-friendly and more stable world.Utilizing these will reduce issues on food production and greenhouse gases, providing benefits in the society. Therefore, sustainable biofuel from organic waste will provide and probably will provide the source of energy in the future. REFERENCES Biofuel for transport: global potential and implication for sustainable and agriculture London; Sterling VA: Earthscan, c2007 Biofuel John Tabak PH. d 2009 Biofuel Economics in a Setting of Multiple Objectives and Unintended Consequences William K.Jaeger and Thorsten M. Egelkraut Oregon State University (2011) Sustainable Production of Second-Generation Biofuels Anselm Eisentraut 2010 February Second-Generation Biofuels Miguel A. Carriquiry, Xiaodong Du, GovindaTimilsina The World Bank Development Research Group Environment and Energy Team August 2019 From 1st to 2nd-Generation Biofuel Technologies Ralph Sims, Michael Taylor Jack Saddler, WarenMabee c OECD/IEA, November 2008 Second Generation Biofuels – Greenergy Perspectives March 2011 http://www. iea. rg/papers/2010/second_generation_biofuels. pdf http://www. thebrokeronline. eu/Articles/Driving-on-organic-waste Biofuel in Perspective W. Soetaert and Erick J. Vandame 2008 Sustainable Production of Cellulosic Feedstock for biofuels in the USA Matthew T. Carr Jane R. Tettubars 2008 Biomass Digestive to methane in Agriculture: A Sucessful Pathway for the Production and Waste Treatment Worldwide P. Weiland W. Verstraete A. Van Haardel 2008 Biofuels Act Review Urged (journal) www. iea. org/papers/2010/second gen. biofuel. pdf

Branding Essay

BRANDING ESSAY Subject: The brand as an aspirational and cultural agent 14/03/2013 According to Philip J. Kotler â€Å"a brand is a name, term, sign symbol or design, or a combination of them to identify the goods or services of one seller or a group of sellers and to identify them from the competitors†. This definition expresses the brand as the sum of the representations that we have, however, the brand is also a cultural agent. To remain permanently in the mind of the consumer brands must build a recognizable brand and offer their cultural role models to their customers.Thus it is necessary to include this cultural aspect to the marketing strategy of the brand. After explaining how this cultural and aspirational aspect is characterized in the minds of consumers and brands, it will be interesting to know its origins and consequences, finally understand why and how a brand builds a culture and a strong identity. The success of a brand depends not only on the functional value it offers to consumers, its reputation and good health depends heavily on the emotional value it adds through its products.And the brands gain momentum in today's culture, they seek to become mirrors of our personalities and that is why it is indispensable to build a distinctive brand image. The brand positioning is to place an image in the mind of the consumer. The success of the brand in the consumer's opinion is fundamentally dependent on its desire to appropriate the brand and express it as a part of his personality. This cultural dimension of the brand had been discussed by Jean-Noel Kapferer (French expert of brands) in his book â€Å"Les marques, capital de l’entreprise† in 1990. He expresses the cultural facet of the brand as a key element of brand identity.In the same vein he argues that brands around the products and services sold, build aspirational universe in order to stand out and sell their products. This universe consists of all intangible assets acting as symbols, references, lifestyles, emotions etc. †¦ feature of the brand. This set forms a specific imaginary that illustrates the values and the brand positioning to form a unique cultural heritage (Jean-Noel Kapferer et Vincent Bastien, Luxe Oblige, 2008) This heritage must be expressed and transmitted to the consumer to feel the desire to join and share.Even if this has a great value in brand equity, it is not enough to form a brand culture. The cornerstone of its creation is a major concept; which is distinct to the brand and based on an innovative aspect (e. g. Nike and culture transcendence). In this case there is a set of communication shared by a class of consumers relaying the brand culture. This research of brand culture is becoming more and more important, especially because consumers search meaning in their consumption and they need to be involved in this consumer society that is constantly evolving.Similarly, the development of the media and especially the intern et makes it fertile ground for the development of this cultural facet. We are part of a brands cultural bath influencing us in all our acts of consumption. The brand is a center of social identification of the individual, our consumption reflects our identity. Especially for brands that operate as social signs (car brands, clothing, food, telephone, etc. †¦ ). And brands have become cultural facts, when we consume we do not consume only the product but also the brand. Every act of consumption is symbolic and cultural; there is no longer a pure commercial consumption. The brand becomes a symbol, a materiel embodiment of the myth. So as customers drink, drive or wear the product, they experience a bit of the myth. † (Douglas B. How Brands Become Holt in Icons, The Principles of Cultural Branding, 2004). He explains this behavior like this: â€Å"Customers use iconic brands as symbolic salves. They grab hold of the myth as they use the product as a means to lessen their ide ntity burdens†. It means that the brand through its culture must convey specific models to achieve the desires and soothe the anxieties of consumers.The purpose of brands is to create moments of recognition that put images, sounds, feelings, on the deep desires of customers. Holt adds that a strong brand identity and a clearly identifiable culture have a positive effect on the brand and business: â€Å"When a brand delivers a powerful myth that customers find useful in cementing their identities, this identity value casts a halo on other aspects of the brand. Great myths enhance the brand’s quality reputation, distinctive benefits, and status value. † This halo effect shows brands cannot underestimate their cultural influence.The essential idea in this concept of culture is that it is an integral part of the brand, but she is not defined consistently. It is universal and timeless at the same time it must keep its customers at every change of generation. The succe ss of a brand lies in its ability to adapt to a given society, to know how to react when tensions and desires of consumers mutate. Or that Accordance must match the brand identity. Success comes once the brand has articulated the brand identity with market expectations through the establishment of a strong brand culture.For example Nike in its infancy based its marketing strategy on its philosophy of self-transcendence, a value in accordance with an aspiration of American society in the post-prosperity when the logic of the American dream seemed to have lost its splendor. The socio-economic changes constantly and attitudes of societies are transformed. Thus it is essential that brand can find what, in its identity, can meet the expectations of customers in the generational change. The consumer's desire is not focused on a specific good or service, this desire is by cluster (Gilles Deleuze, French philosopher, Anti-Oedipus, 1977).This means that when the customer is considering purch asing, the choice is not just the object itself but to all cultural, symbolic or historic associations attached to them. For example when I want this dress that is behind the showcase, I do not just want this dress, but the shoes that go with the silhouette, the style, the man, the romantic dinner and almost the lifestyle that goes with this dress. And brands need to rethink their communication model to know the consumer interest in all that associations of the product.They can no longer base their identity on customer insights; it must do so on a strong culture. The brand identity is not an element to be overlooked in a marketing strategy because the cultural and aspirational aspect it reveals is becoming increasingly important in the consumer's decision. Brands must know how to create interest and special recognition in his mind through communicating their values and their major concept. The customers’ expectations continually evolving, that is why it is important for bran ds to adapt through the establishment of a strong and sustainable brand culture. I hope you understand that as an Erasmus student I used for my research French theories to support my arguments. Well I apologize for any mistakes in English that I could commit. ) Bibliography * Jean-Noel Kapferer, Les marques, capital de l’entreprise (1990) * Jean-Noel Kapferer et Vincent Bastien, Luxe Oblige, Paris, Eyrolles (2008) * Douglas B. Holt, How Brands Become Icons, The Principles Of Cultural Branding, Harvard Business School Press (2004) * Gilles Deleuze et Felix Guattari, Anti- OEdipe, Editions de Minuit, 1977.

Students Should be Paid for Good Grades Research Paper

Students Should be Paid for Good Grades - Research Paper Example We tell him going to school and getting good grades is his job. If he does his job well, he gets paid just like a job in the real world.† Just think about it, if you were told that going to the office is your â€Å"job† as an adult and yet you derive nothing from participating in the said activity, would you be motivated to go to work? Would you be motivated to work harder in order to achieve a promotion if you knew that it did not come with a salary increase? Exactly. So why should paying a child for doing well in school be any different? Most specially since financial problems will be keeping these kids out of school later on in their lives. We should give them every opportunity to complete their education and if that means offering financial incentives while they are in high school, the so be it (Fitzpatrick, 2009). Weston (2009) quotes lawyer Jon Gallo, who is a non believer in the reward system as having said, " "Some psychologists believe that paying for grades is a bad idea because it substitutes an external reward -- money -- for an internal sense of satisfaction and therefore interferes with developing a work ethic." Remember that the educational system is meant to be a training ground for our country's future leaders. Therefore, giving them an incentive to stay in school and discover their true interests, since they will be amply rewarded for it early on in life, will result in truly motivating them to enter college and compete for jobs in the real world. Thereby giving them a thirst for more accomplishments in their future careers. It may also motivate students to enter the fields of study that are most in-demand in our country due to lack of participants. According to Guttenplan (2011), the money for grades program is actually helping the country of Qatar to do just that, remove their reliance on migrant workers for the professional jobs in the medical, engineering, and law fields. In the U.S. where we have a shortage in the Math and Sc ience areas, incentive programs such as these on the high school level may just be what the doctor ordered in order to fill in that hole. Tommie Sue Anthony president of the Arkansas Advanced Initiative for Math and Science (Toppo, 2008) explains that under their own Exxon-Mobile funded rewards for grades incentive program â€Å"We still have students who are not sure of the value, who are not willing to take the courses... Probably the incentives will make a difference with those students." This is a belief that is supported by by National Math and Science Initiative. Their representative, Gregg Fleischer explains (Toppo 2008) â€Å"It's an incentive to get them to basically make the right decision and choose a more rigorous class... This teaches them that if they work at something very hard and have a lot of support, they can do something they didn't think they could do.† Guernesy (2009) argues that psychologists believe that paying students to do well in school may result in various problems such as cheating. However, she also says that economists believe the program to be a â€Å"valuable incentive, especially for struggling students† (Guernsey, 2009). Our country's current financial situation means that parents are struggling to keep a roof over their heads and food on the table. This in turn, forces the students from these families to take on part time or full time jobs

How might the U.S. relationship with Asia be different if the U.S. war Essay

How might the U.S. relationship with Asia be different if the U.S. war in Iraq ended What about Afghanistan - Essay Example Pulling out of Iraq and perhaps even Afghanistan will perhaps lead to some form of ease in the countries neighboring the two. Pakistanis and Iranians are ill at ease with the Americans so close to their borders especially since the American drones are constantly crossing borders to bomb targets in the Pakistani tribal region (n.a 2010). Pulling out of the two occupied countries will definitely help the US focus its resources in areas that need it. The economy of the nation is staggering and needs to be focused and prioritized and perhaps the pulling out will also help relations with Asian nations who don’t feel that the close proximity of the American troops is a sign of concern. Works Cited Liang, Yan. US looks to Asia after Iraq withdrawal. September 2, 2010. http://opinion.globaltimes.cn/commentary/2010-09/569748.html (accessed February 14, 2011). n.a. "22 drone attacks in Pakistan in September." GEO. September 29, 2010. http://www.geo.tv/9-29-2010/72082.htm (accessed Febru ary 14, 2011).

Entrepreneurship and Small Business Development Essay - 1

Entrepreneurship and Small Business Development - Essay Example There is a wide variety of business forms depending on their size, management, as well as proprietorship; and ranging from public corporations, private companies to the smallest businesses that are singly owned. The operations of each form of a corporation may take several courses where some come together to operate as a group, while others remain singly operated (Smallbone, 2008). For successful enterprises operations, valuers and policy makers or even the proprietors always find it necessary to value companies according to the prevailing operations. Valuation is crucial for it assists the concerned parties in making appropriate decisions as well as laying the corporations on a scale, a factor that helps predict the future direction of the companies. More so, different techniques and approaches are employed in the companies’ valuations, which are carried out depending on the form of the company at hand. Private company valuations are thus deemed very important in the day-to-day running of the corporations. There is a need for employment of different techniques in the valuation processes to enhance a comprehensive cover, since each technique yields distinct Results. This paper is aimed at investigating into the valuation of private companies and several valuation techniques in details. Additionally, it will be crucial to establish the advantages and dis advantages of the several methods herein discussed as well as the other alternative methods that could as well be used in the valuation processes in regard to private companies (Bridge, et al., 2003). Company valuation is a process that entails the utilization of a sequence of procedures in estimating its value.

Chemical catalyst Essay Example | Topics and Well Written Essays - 1500 words

Chemical catalyst - Essay Example Heck, Ei-ichi Negishi and Akira Suzuki for their work on â€Å"palladium-catalyzed cross couplings in organic synthesis" which in itself is evidence strong enough to validate the significance of catalysis in the fields of modern science, and particularly in industrial processes. Around 9 billion US Dollars defines the volume of the recent market for catalysts in the Global markets. (Dautzenberg, 2002). ‘Catalysis’ is defined as a phenomenon and ‘catalyst’ is the substance which is responsible for that phenomenon. A Catalyst is a substance which can usually rev up the rate of a chemical reaction but remains unaltered itself (physically and chemically) after the reaction. Sometimes particular substances can also slow down the rate of a chemical reaction. Such type of substances are known as inhibitors (Encyclopà ¦dia Britannica, 2011). According to the involvement in the phases, i.e., state of aggregation, catalysts are divided into three broad categories- (i) homogeneous catalyst (ii) heterogeneous catalyst and (iii) biocatalyst [Cavani &Feruccio, 1997; Hagen, 2006]. As the name suggests, homogeneous catalyst implies to the situation where the substrate and the catalyst are in the similar phase (gas or liquid). A very common example of a homogeneous catalysis is the conversion of carbon monoxide to carbon- di-oxide catalyzed by nitric oxide where both the substrate and catalyst are in gaseous phase. The fundamental advantages of homogeneous catalysis are that this type of catalysis is atom economic in respect to the other catalysis processes and additionally has higher selectivity in producing the desired product for its milder reaction condition. However, there are disadvantages associated with homogeneous catalysis as well. The problematic regarding homogeneous catalysis is the work up procedure of the reaction . The procedure for catalysis recovery is expensive, there is always a problem of waste management and above all a fair chance of

Marketing over 50's to St Lucia Essay Example | Topics and Well Written Essays - 3250 words

Marketing over 50's to St Lucia - Essay Example It appears that the original designation was "Sainte Alousie," the name used in Father DuTetre's 1664 volume on the Antilles. Despite the fact that numerous thousands have immigrated to different parts of the Americas and Europe, particularly throughout the twentieth century, this ID remains solid, even around those conceived in the diaspora. The inquiry of an imparted society is quarrelsome, for Saint Lucians are partitioned along numerous lines, yet there is a feeling of fitting in with a place, an area, of which they have a feeling of ownership. One forcing thing of regular society could be Kweyo`l or Patwa, the French-inferred creole dialect spoken by most Saint Lucians. In any case, numerous brought up abroad don't talk the dialect, and Saint Lucians likewise distinguish that their Kweyo`l is practically indistinguishable to that spoken on Dominica and the French islands of Martinique and Guadeloupe. (Munar, 2011) The "creation of tourism as a pay exceptional" rose in the 1950s with the development of disposable pay for pay labourers in streamlined nations. The advancement of tourism as an improvement apparatus started in 1969 with a counselling report finished by Checchi and Company, a private universal advancement counselling ?rm spend significant time in tourism and local improvement. It expressed that any yearning to aid the individuals of the Eastern Caribbean could be accomplished through the advancement of tourism. Tourism was pushed as having two fundamental points of interest: a wellspring of wage and a foundation for more stupendous universal comprehension. Basically, tourism turned into the methods by which Third World nations with little to offer yet nature could collect capital, and at last advance. Tourism as an advancement apparatus in the Caribbean developed ?rst in Puerto Rico, Bahamas and Jamaica in the late 1950s and unanticipated 1960s, and inevitably spread Tourism as a Development Tool in the Caribbean and the Environmental By-items: The Stresses on Small Island Resources and Viable Remedies Janouska Grandoit International Relations, Economics, The Maxwell School of Syracuse University In the Caribbean, land and seaside assets have supported a moderately little populace for a considerable length of time, yet with an increment in present day monetary movement the islands' biological communities are under expanding weight. Without reasonable arrangements that address the main impetuses behind these weights, economical improvement in the Caribbean islands is not conceivable. Nature is frequently traded off by the instantaneous requirement to create outside trade, for the most part through tourism. On the other hand, it was the coming of the streamlined upset and the creation of the steamship in the nineteenth century that denoted the rise of venture out to fascinating goals, particularly for recreation purposes. Around then, travel was expensive to the point that just the rich could take preference, and tourism in Barbados was a selective diversion, organised at the activity of private people, with practically no legislature inclusion inside the incipient area. It was not until the late 1950's and into the 1960's with the commercialisation of the plane motor that tourism developed as a real financial action in Barbados and critical indications of organisation and government inclusion surfaced. From around the 1640's, sugar had been the motor of development of the Barbadian economy, and spoke to the most predominant wellspring of outside

Public Perception of Race and Crime Assignment Example | Topics and Well Written Essays - 500 words

Public Perception of Race and Crime - Assignment Example Furthermore, the research design incorporated the use of Computer Assisted Telephone Interviews (CATI). This method was effective in the random assignment of questions to the respondent. Consequently, it eliminated potential response biased information. The authors further employed a regression analysis of the responses. This was essential in determining the degree of stereotypes in relation perception on crime and policy formulation. Other research designs that could have been incorporated would have been facing to face interviews with the white and black respondents. This would have helped to clearly capture their personal attitudes on racial decisions pertaining to crime and policy formulation. Â  The research had sought to prove that the racial stereotypes applied to African-Americans influenced public opinion, especially of the majority whites’, on issues of crime policy formulation. To this end, the research employed the use of Computer Assisted Telephone Interviews to collect data. Consequently, the research findings clearly revealed that the racial stereotyping of the African Americans by whites’ played a strong role in influencing public perception of crime and punishment. In particular, whenever the crimes were violent and committed by African American. Moreover, when punitive policies are being formulated, the racial stereotypes attached to the blacks played a major in determining the severity of the punishment. Moreover, the racial stereotypes in formulating criminal policy are also fuelled by the political sentiments pertaining to the crime. Â  To this end, several implications can be drawn from these results. Foremost, the political and social environment is still pervaded by racism towards the African American population. This is evident in the formulation of criminal policies that are more punitive to the blacks in comparison to the white population.

Agile Software Development Methodologies Essay Example | Topics and Well Written Essays - 750 words

Agile Software Development Methodologies - Essay Example This paper presents an overview of the agile software development methodologies. The basic purpose of this research is to show that 'agile software development methodologies' are a superior design method that is why Scrum and XP rapidly emerging frameworks as  methodologies. This software development methodology is simple and much faster than all other traditional software development approaches. Basically, agile software development methodologies are based on iterations. In this scenario, small teams work jointly with other project stakeholders or customer to make out rapid prototypes, proof of concepts, or a wide variety of features in an attempt to classify the issue to be solved. In addition, the project team determines the necessary requirements for the iteration, develops the prototype, creates and runs suitable test scripts, and the user of the system authenticates the results of the tests. In the entire scenario, confirmation appears much earlier in the project development life cycle than it would with other traditional software development methodologies, and as a result allowing stakeholders to change requirements at the same time as they are still moderately painless to change (Serena, 2007; Rehman, ullah, Rauf, & Shahid, 2010). As discussed above, agile software development methodologies adopt the incremental and iterative way to improve the efficiency and usefulness of the overall software development process. ... bt, the customer’s contribution and active participation in the software development process helps software project teams build exact and high quality product. Another most important advantage of agile software development methodologies is that they do not engage a lot of documentation for the reason that the software development team depends almost completely on informal internal communication. In addition, agile software development methodologies offer an excellent support for the implementation of changes and continually revising any other stage of the software development process. Additionally, the outcomes of the agile software development methodologies come out in small incremental editions or releases keeping in mind the changing requirements of the project. If a change has been made to the existing requirements, then it is updated in the next iteration. Thus, the basic goal of agile software development methodologies is to give pleasure to the customers by satisfying t heir requirements at any stage of the project development life cycle (Rehman, ullah, Rauf, & Shahid, 2010; Boehm & Turner, 2003). In addition, the agile software development methodologies are aimed at effectively dealing with the changes throughout the software development process. For instance, agile development methodologies such as SCRUM, Feature-Driven Development, and eXtreme Programming (XP) intend to minimize the expenses of changes all the way through the software development life cycle. In this scenario, XP is based on the quick iterative planning and development cycles with the intention of forcing trade-offs and offering the utmost value characteristics as soon as possible. Also, XP incorporates a wonderful characteristic recognized as â€Å"constant and systemic testing† to

Homosexuality Research Paper Example | Topics and Well Written Essays - 750 words

Homosexuality - Research Paper Example Homosexuals emphasize that their sexual inclination towards the same gender is a result of their nature. They say that they did not choose to be gay, they were born gays! In fact, this is only a fake argument. There is no truth in it. Homosexuality is just as much a matter of choice as is the matter of choice of clothes, school or friends. There is no doubt in the fact that human nature is attracted towards evil things. Porn attracts even the most pious of humans because it is human nature, though not everybody watches it. It is our own decisions that depict what we our irrespective of our sexual inclination. Many straight people may feel attracted towards people from the same gender sexually at some points in their life. Likewise, many homosexuals feel sexually attracted towards people from opposite gender at some points in their life. It so happens with everybody and is quite normal to happen, but this does not depict if an individual is a gay or not, unless the individual chooses to resolve that he/she is a gay. The validity of this argument can be estimated from the fact that homosexuality is strictly forbidden in nearly all the religions. If one was destined to be a gay, one would not be punished for indulging in homosexual practices. But that is not the case. The Holy Books clearly mention the punishment for homosexuals as will be discussed shortly. Homosexuality may, in part, be an outcome of the nurture. Adopted children growing up in gay families in gay marriages may not consider homosexuality wrong, since they have been seeing their so-called parents cohabit since the very early years of life. Their cognitive development approves of the relationship of their so-called parents, and they develop the tendency to be homosexual as well, but again, it is a matter of choice! The religious perspective: Homosexuality is considered a sin in many religions including Islam, Christianity, and Jewism, though it has always been there. In Quran, that is the Holy Book of Islam, there is the discussion of the people of Lut, who was the messenger of God. A vast majority of the people of Lut were gays. The men did sex with men. Women were not taken interest in. God sent Lut to those people so as to advise them to leave homosexuality and obey God. But the people refused to follow the word of God. Owing to their disobedience, they were punished by God. The people of Lut rejected (his) warning. We sent against them a violent Tornado with showers of stones, (which destroyed them), except Lut's household: them We delivered by early Dawn,-   As a Grace from Us: thus do We reward those who give th anks. And (Lut) did warn them of Our Punishment, but they disputed about the Warning.  (Surat al-Qamar:, 33-36 cited in Anon, n.d.). Homosexuality is a heinous crime in many religions like Islam, and the religions dictate severe punishments for those who indulge in homosexuality both in this world and in the world hereafter. God made man and woman two separate genders purposefully. Their bodies have been designed in a way that the two can produce children. Two people belonging to the same gender can not produce children. This essentially tells that homosexuality is against the law of nature. Homosexuality: A social taboo: Despite the advancement and modernity of societies in the present age, homosexuality is still considered as a social taboo even in countries where gay rights have

Online Exam Essay Example for Free

Online Exam Essay Answers processed and marks awarded Instantly. * View Results immediately upon Submission. * Generation of General Mark Lists Summary (Total marks Obtained) as well as Detailed (Topic Wise marks Obtained) * Individual Answer Sheets Generation. * The computerized examination system has a facility to Add students details, View Student List as well as Edit student details. Password based access (Authentication Via Sessions, password is stored as a MD5 hash in the database) for Individual Answer Sheet, General Mark Lists and Trends Graphs. * Trends Graph showing the number of students which have passed individual subjects . Trends Graph showing the number of students which have passed topic wise of each subject. * Trends Graph showing the number of students which have passed topic wise in each subject at the midterm as well as final exams. * The Exam Software is well suited to conduct competitive exams like recruitment exams and Common Extrance Tests (CET). Can Be Customised for any Educational Institution or Training Academy depending on your requirement The above details are of an Online Examination System developed for a leading Maritime Academy located in Goa, India. What Features Should be Included in Online Examination System With the development of the Internet technology, online examination has become more and more poular since it helps people save much energy and time. As an efficient and effective way of teaching and learning, online examination can prevent from cheating and ensure the fairness of the examination results. A good examination system should be developed based on the needs of a real examination. Here are some features an examination system should provide: Examination Instructions The examination instructions will show the basis contents of the examination and something that should be paid attention to. Usually the following elements such as total questions, full score, passing rate, passing score, time limit, etc. are included in the instructions page. Accessibility of Examination Content Preset accounts and passwords can be set to protect the contents. And participants can register themselves online. Only authorized users can take the assessment contents. What’s more, domain hosting limitations can be set. Even if the participants have downloaded the flash assessment, it can not be played. Valid Time of Examination Content The participants can log in the examination system with their accounts and passwords to access the relevant page to complete the testing in the valid time. The examination will be unavailable when the valid time expires. Time Limit of the Examination Participants may log in the system to take the examination after the start time. When the testing time is used up, the examination results will be submitted by participants. Even if the examination is not completely finished at that moment, it will be submitted to the reporting system too. The start time and end time will be recorded precisely in seconds. Time Reminder for the Examination The time reminder will tell the participants how much time left during their examination. When it comes to the end of the testing, some alter audio will remind you of submiting your examination paper. Submission Ways Two ways to submit your answers to the reporting system: 1. Submit one question at a time. 2. Submit all at once. The former one means the participants can not review and modify their answers to their submitted questions. However, with the latter way of submiting, the participants can review and modify their answered questions before they submit the final answers. Result Release Immediate release or timed release can be set to the examination. For some examinations consisting of objective questions, the scores can be calculated automatically when the testing is over. The participants can view the results instantly. If you don’t want the results to be viewed so early or there are some subjective questions needs manual grading, you can finish the grading job first and then the participants can visit the system website to check their testing results. Chapter 1: Preliminary Investigation about Existing System 1. 1 INTRODUCTION Modern technology has added a new ingredient to this mix the Internet. The Internet can be regarded as a cheaper and improved version of the self-education resources. Some people like to take exam in a classroom is traditional manual examination because they are happy to sit there and have the teacher tell them what to learn, and when they get stuck, they are happy that there is someone there to help them, and they enjoy the social environment while taking exam. The traditional approach to measuring a persons level of knowledge in a topic has been the examination. These days there is often more emphasis on internal assessments, which may consist of assignments and projects given out and then marked or assessed. However examinations remain a popular component of many assessments. Source: Phillip Dorrell (2006) The author have noticed that most students wanting to acquire an admission into higher problems usually find it hard to achieve because those institutions make it a requirement to for the students to attain English certification which would verify that the students do speak and understand English. In order to help students acquire these scores, the author took it as a challenge to develop a test engine which would allow students to get the scores with ease. Examinations have the advantages of confidence that a large number of students are all being assessed equally and reduced opportunity for cheating. Users can use the system for writing the test and know about the system functionality. An individual can make use of the system by login in and taking a test. The main aim of carrying out a preliminary investigation is to attain much knowledge about understanding of problem, defining the project scope and constraints, identifying the benefits, estimating the time. Manual Exam Manual Exam is sort of an assessment that is intended to measure an individuals knowledge, skill and aptitude of a certain student or individual. This is also commonly known to test takers as â€Å"Written Tests† and is a manual exam developer’s choice of which style or format to use in creating and developing a written administered on a sheet of paper. A test taker who takes a written test could respond to such specific test items by writing it down manually within a given space of an examination paper or any separate sheet of documenttest is usually given that there is no such standard of testing. Be that as it may, certain exam style format have become widely used than others. Online Exam Online examination is an assesment that use network connection or internet in its process. Individuals and students must sign in on an assessment program or web link by entering their username and password. Then they choose the course that will be tested and the student start answering the questions that is shown on the screen. After they have finished the examination, the student taking the exam must click on a certain button that would require finishing the examination process. Even though this seems easy, online examination has its advantages and disadvantages as well. The students who agree that online examination is good has many advantages. Online examination can make the student’s life easier because they don’t need any paper and pen to do the examination. Furthermore, online examination can be effective and efficient. The students don’t waste much time to answer the questions because they only click on the best answer that is provided. One other advantage of online examination is that we can know our scores just after the exam. Sometimes, instructors can be very busy on a given day and do not have any time to check the exams. Online examination can solve this problem. The instructor does not need to check all of the exams. Online examination can do

Impact Of External Influences on Consumer-Decision Making

Impact Of External Influences on Consumer-Decision Making Consumer behaviour is a steady ambiguity and even though there has been some achievements in planning consumers behaviours, sometimes we just dont know how things going on and how some factors drives one consumer may not drive another. Sometimes Organisations took corrective measures for consumers motivations and sometimes they do not. Which have a real impact on the financial success of the organisation . The target of this report is to answer the following critical factors: 1. Impact of the external variables which are used by marketers during the various stages of the consumer decision-making process . 2. Evaluation of a specific consumer behavioural theory or model for the understanding of the consumers and the implementation of the marketing strategy for the organisation. Consumers are faced with the need to make decisions about products and services all the time. Some of them are very important and entail great effort, while others are made more or less automatically. Perspectives on decision-making range from a focus on habits, age, income, personality, level of education and tasks. Task 1 Impact Of External Influences At Various Stages Of The Consumer-Decision Making Used By Marketers Introduction In this era of rivalry, indulgent the consumer is very important for marketers. Consumer desires and preferences are constantly varying, given the changes in factors like their demographics and lifestyles. These changes can bring great business opportunities for attentive marketers and threats for marketers who fail to become accustomed. Consumers obtain, devour, consume and dispose off the products and services created by organizations. They went through a number of cognitive and behavioural processes whilst making their purchases and spending on decisions. This information is also vital to make a variety of business decisions associated with product development, packaging, pricing, distribution, promotions, communication, etc. According to Solomon, et al., (2010) consumer decision making is a central part of consumer behaviour. Typically the buyer decision process takes place in five stages. These stages are essential for a consumer in making purchases on a conscious or a subconscious level. Consumer Behaviour helps to comprehend the external variables like reference groups, family, social class, and, culture, and their influence on consumer decision-making process. Consumers are faced with many external influences, including an individuals culture, subculture, household structure, and groups that he associates with. Marketers and business owners call these external influences because the source of the influence comes from outside the person rather than from inside. Need/Problem Recognition: According to Solomon. M, Problem recognition occurs whenever the consumers sees a significant differences between the current situations and some desired or ideal state. During this stage marketers have to create need by using the different external variables. Example: Marketers are using advertisement as in Kelloggs advertisement marketers focusing on the girls by showing an female athlete to be slim and smart. So marketers using external variables of sub-culture (gender) and opinion leader for developing a need by solving their problem of getting smart. Information Search According to Solomon. M, it is the process by which consumer surveys their environment for suitable data to make a realistic decisions. Different information sources available by using internal and external search. But according to marketers point of view, external variables such as family friends opinion leaders, reference group and culture etc Example: Pharmaceutical organizations like GSK uses consultants or top level medical professionals (opinion leaders, reference group) for their products by arranging seminars, meetings and TV shows to give information about their products in particular disease the rest of their followers agreed . Because opinion leaders or reference group have adopted them after the completing all information search. Evaluation Of Alternatives According to Solomon. M, it is the stage in which a choice must be made by the available alternatives. The product alternatives a person considered comprise their evoked set. Members usually share some features of evoked set. Marketers always like their products in evoked set of consumers.According to surveys consumers often include a small number of product in their evoked set. Example: Coca cola is using Santa Clause as brand ambassador in UK. In Christmas days, marketing of coke revolves around the Santa Clause because of their cultural influence as an alternative against the different competitors especially Pepsi. Consumers evaluate the product when they go for alternatives but after the strong marketing influence for their evoked set as well they go for Coke as the main drink. Product Choice/Purchase According to Solomon. M, after the evaluation of alternatives, decision rules guiding choice can range from very simple and quick strategy to complicated processes requiring much attention and cognitive processing. Marketers play a role in educating consumers about which criteria should be used and for this purpose they use external variables for consumer decision making. Example: Marketers use friends and family members and reference group as external variables for their promotions. Like mobile phone companies i.e. Three in UK use this tool as their marketing policy and offer their loyal customers different opportunities by referring new consumers and give them discounts as well. Post-Purchase Behaviour According to Solomon. M, post-purchase behaviour involves all the consumers activities and the experiences that follow the purchase. Satisfaction is important after purchase because, usually it cost more to attract new consumer than to retain an existing. Marketers can use external variables to improve the consumers post purchase decisions to maintain their loyalty. Companies use guarantee, return policy and after sales services for the customer satisfaction. For example in UK different online and high street retail companies have all the customer satisfaction programmes to maintain their customer loyal to them in all circumstances. Like Tesco, Asda, Amazone, etc. Conclusion In the above report, I discussed all the five stages of consumer decision making in the light of external variables for marketing perspective. As consumer behaviour is affected by different external variables like culture, sub-culture, friends and family, reference group, demographics, opinion leaders and economical environment. Marketers develop different strategies to influence consumers and try to evoke them for their decision making to buy a specific products or services. Task 2 In Nokia PLC, How Maslows hierarchy of need can aid in understanding consumers actions and its practical implemention of marketing strategy in Nokia. Introdution Nokia is the top selling brand in the mobile phone market of the world. In this report I am going to explain the Maslows heirarchy of needs for the understanding of consumers actions and the marketing strategies for the future of the company. Maslows Hierarchy Of Need According to Solmon, M, Maslow formulated a hierarchy of biogenic and psycogenic needs, in which certain levels of motives are specified. Following are 5 steps of Maslows hierarchy of need and according to Maslow, 1 level must be attained before the next level. Physiological : According to Maslow, main aim of the individuals is to fulfill the basic needs food, water,shelter and warmth. After getting their basic needs individuals go for the next stage.Therefore physiological needs are must to obtain other above stages of need. Implementation Of Physiological Needs In Marketing Strategy Of Nokia PLC In the era of fastest growing smart phone market, Nokia is becoming the brand leader due to their range of mobiles. As nokia is the company offering the variety of mobiles for their consumrs which fulfill the basic needs of the consumers in a affordable price as the marketing strategy,which keep Nokia worlds largest selling mobile company.In this competitive environment and busy life mobile is the basic need for an individual so Nokia fullfill these basic needs by ranging their price for a common man to elite class as their marketing and promotional strategy. Security Needs Security is the next step according to Maslow, all consumers are basically worried about the after effects of any product or service which related to security,stability and freedom.If an individual have the basic physiological needs then they achieve this as well. Implementation Of Security Needs In Marketing Strategy Of Nokia PLC As Nokia is the well known company in the world of smart phones so consumer have the faith on them about the security of their basic needs and the stability of the product .In case of any probelm with the mobile Nokia provides full warranty fo their produts,free accessories and free repairs as their marketing strategy through which consumer get secured and proud to be Nokia customer. Social/Belonging Needs According to Maslow the next level of hierarchy are social needs, means friends and family,loveones and the communication between all individuals is a social need. According to Maslow this need will be only achieveable when the first two needs, physical and security are full filled. Implementation Of Social Need In Marketing Strategy Of Nokia PLC Nokia mobiles are very well recognized socially and fulfill all the social needs of the consumers thatswhy they very popular as users friendly in mobile market.Now a days where the social networking on internet made the world very small. Nokia mobiles offered all the features of the current scenario of smart phones by their marketing strategies to promote its product according to consumers demand. Self-Esteem Needs In Maslows hierarcy of needs, self-esteem followed by the physiological ,safety and belonging needs which means any individual feel his recognition, satisfation and achievement. For this consumers needs somewhat unique kind of products or services which feel them differnt in the society. Implementation Of Self-Esteem In Nokia PLC As Nokia is the largest phone company in the world and provide a large variety of mobiles. So according to Maslow for these kind of people Nokia introduce elite class mobiles in the consumers market,which are used as status symbol as their marketing strategy policy of place in this segment. Self-actualization According to Maslow, self actualisation is the last and the top level of hierarcy of needs.To full fill this criteria individual have their own set of principals to judge the product or service in the market.This last need is only achieveable if all other needs of the consumers are being full filled. Implementation Of Self-Actualization In Nokia PLC Nokia plc is using opinion leaders in their advertisements like Bruce Lee, Shakirra etc.so that people feel proud to have Nokia smart phones by using in the society to full fill their self actualization need. Nokia brands have a lot of variety of elite class smart phones with lot of applications free of cost for their loyal customer as their marketing strategy. For their promotional strategies they hire top celebrities in their advertisement to attract the consumers market to make them buy their products. Conclusion In the above report ,I discussed and explain the marketing implementations of the Maslows hierarchy of need, its all five stages accordinglly.How Nokia plc is using these needs to fullfill the consumer demands through applying the marketing strategies. In this Nokia plc is using all the 4Ps of marketing mix to creat the needs of the consumers and help the consumers in their decision making process. By using Maslows hierarchy of need theory, Nokia plc is able to saisfy their consumers demands and needs according to the market and attract more and more customers in the smart phone market of the world.

Family Conflict And Triangulation Analysis

Family Conflict And Triangulation Analysis The purpose of this article is to illustrate the importance of boundary setting during parental conflict. Often children are incorporated both voluntarily and involuntarily in dyadic confrontations that involve the parents. This research shows the long term and short term effects on both the parent and child psychologically and physiologically. Boundary setting is important for the growth, development and current maintenance of a family. Involving children in arguments is not only detrimental to the parents marital relationship, but also damaging to the parent-child relationship. This paper illustrates cause and effect consequences of triangulation. Family Conflict and Triangulation Familial conflict is inevitable. A multitude of quantitative and qualitative data has been accumulated in order to improve familial relationships. Numerous studies and focus groups spotlighted adolescents and their parents to find more data on triangulation and its negative effects on families. According to Franck and Buehler (2007), a triangulation study was conducted on 506 teens and their mothers. The study focused on conflict properties, cognitive appraisals of threat and blame, emotional insecurity, and triangulation to determine the possibility of a direct relationship between adolescent behavior problems, marital distress, and maternal depression (Franck and Buehler 2007). After thorough research, it was found that marital hostility and distress were associated with adolescent behavioral problems and familial stressors (Franck Buehler 2007). This paper will focus on parental and child triangulation and its effect on both the adolescent and the adult. Triangulation can be defined in a multitude of ways. Some may use the term mathematically, while others use it psychologically. Fosco and Grych (2008) broadly described the psychological term for triangulation as the involvement of a third person in a dyadic conflict. Triangulation is not possible with two people; it has to involve at least three people triangulate the conversation and ensure one or more of the parties agrees with his or her opinion. Buehler and Welsh (2009) stated that triangulation occurs when two people in a family bring a third party to dissolve stress, anxiety or tension that exists between them. Often feuding parents might involve their children in the conflict to gang up on the other parent. A more in-depth definition that better describes the target group focused on in this paper illustrates a family and child triangulation as childrens direct participation in parental disagreements and their subjective sense of feeling caught in the middle (Fosco and Grych, 2008). Due to ignorance, some parents may be unaware that they are involved in triangulation. Some statements a child might say if he or she is involved in a triangulation situation are My parents make me feel caught in the middle when they argue my mom always asks if I notice how my dad starts the fights mom and dad always ask me questions when they are in the middle of an argument after an argument with mom, dad always comes to me and explains his point of view I hate it when mom and dad involve and ask me questions when they are arguing. Parents should be more cognizant of accidentally or purposely involving children in marital disputes because it can be detrimental to the child. Efforts to better understand the impact of interparental disagreements on children have identified a number of factors that may elude to the fact that exposure to continual hostile and poorly resolved conflict can cause adjustment problems. (Fosco and Grych 2008). Behavior issues may become more frequent when boundaries are not set between parental arguments and children. According to Fosco and Grych (2008), appraisals reflect childrens opinions on parental conflict. Parental conflict can be detrimental to the childs well-being or the functioning of the family unit; therefore, the child may hold himself or herself responsible and believe that the disagreement was caused by his or her conduct. Parents who involve children in marital confrontations fail to realize how detrimental involvement can be to their child. Specifically, appraisals of threat and self-blame, emotional reactivity and distress, and triangulation into parental discrepancies each have been made known to play a key ro le in the relationship involving parental discord and child maladjustment, thereby making the child feel responsible for ending or resolving the conflict. (Fosco and Grych 2008). The effects of parental triangulation on the child can cause long term damage. According to Buehler and Welsh (2009) Parental conflict and tension are proposed to induce emotional arousal in children, triggering emotional and physiological responses. Involving children in arguments can be both mentally and physically exhausting for the child. Families that show patterns of triangulation have emotional, and physiological, responses that tend to have difficulty differentiating when not to turn off than in families with better boundary maintenance (Buehler and Welsh 2009). Often parents will include the child in arguments forcing the child to choose a side. Franck and Buehler focused on triangulation that occurs when parents bring a child into an argument by using the child as a messenger or buffer between the parents; as a confidante or counselor about issues with the other parent, the child is forced to ally against the other parent during marital disputes. By allowing children to get involved in domestic disputes, not only is the child negatively affected, but the involvement is also detrimental to the marriage. Triangulation amplifies adolescences risk for disruptive behavior because this process impedes with numerous prospective strategies that have been found to shield youths from the potential harmful effects of marital hostility (Franck and Buehler 2007). Research shows that repeated exposure to parental conflict can affect a childs experience, expression and control of emotion (Fosco and Grych 2008). Children subjected to constant triangulation can experience major emotional tribulations as well. It was found through trauma theories that recurring exposure to affectively disturbing events undermines a childs ability to regulate his or her emotions (Fosco and Grych 2008). When a child is unable to regulate his or her emotions it becomes difficult for them to maintain control. With this information, it can be concluded that a child from an argumentative family may display a greater sensitivity to his or her parents conflicts (Fosco and Grych 2008). Children who are exposed to tumultuous relationships and constant triangulation by parents are not as thoroughly researched as other topics that have been researched that involve family conflict. Beuhler and Welsh (2009) stated Triangulation into parents disputes has received much less empirical attention than has verbal and physical interparental aggression; however, some evidence exists that triangulation places youth at risk for adjustment problems, particularly internalizing problems such as anxiety, depressive symptoms, and social withdrawal (2009). Triangulation does not just occur during an argument between parents with a child present. It also occurs long term when a child is made a confidante. Franck and Buehler (2007) found that when parents get upset they have a tendency to bring children into the argument by making them messengers between the parents. Triangulation can be caused by a number of different reasons. Martial conflict and depression have been named to be some of the main reasons triangulation occurs. Parents involved in domestic disputes have a tendency to want a witness to validate their argument. Counselors, friends, family members, and children have been known to get pulled in to the dispute. Scholars found data proving that parents that involve people in their domestic disputes may be depressed (Frank and Beuhler 2007). Parents feel validated when loved ones and friends side with them in the domestic dispute. Frank and Beuhler (2007), searched even deeper and found that a mothers depression is more closely related to internalizing disruptive behaviors in children than fathers. Frank and Beuhler (2007) felt that a fathers depression is more closely related to poor cognitive functioning in his children than internalizing problem behaviors. Studies show that triangulation affects both the parent and the childs relationships in a negative way. One of the mechanisms by which marital conflict becomes a risk factor is the triangulation of the child or adolescent into parental disputes such that youth feel caught in the middle and torn between divided loyalties (Buehler and Welsh 2009). During an argument, parents feel that their point is more validated if the child agrees with them. Unfortunately, the long term affects of adolescent affirmation during parental altercations are detrimental to the marital relationship. Although their involvement in a parental disagreement may be effective in deflecting attention from problems in the marriage, it may intensify the impact of parental conflict on childrens functioning by making them the target of parental anger or disrupting their relationship with one or both parents (Fosco and Grych 2008). Studies show that it is pertinent that the children be left out of parental conflict. It is clear that triangulation of adolescents also is harmful to adolescents in married families. Thus, clinicians and others who work with families need to assist parents with keeping marital problems within the martial dyad. Adolescent children need to be left out or blocked from parents marital issues; Parents need to improve their ability to cope with and handle the anxiety associated with martial conflict in ways that do not involve their children (Buehler and Welsh 2009). In addition to disrupting marital stability, triangulation can cause long term issues in the growth and development of the family. Fosco and Grych (2008) stated that when children perceive conflict as a threat to themselves or the family, they tend to worry about the stability of the family relationship. Running a family requires order, with no stability, there is no foundation; and with no foundation it tends to be less order. Parents should lead by example when teaching children. Often children mimic their parents and learn from observations. Parents who frequently resort to triangulation as a means of managing their disputes may be less prone to teaching or modeling adaptive conflict resolution to their children (Fosco And Grych 2008). Avoiding the involvement of children can be very difficult for some parents. Not only does triangulation temporarily diffuse marital arguments, but it can also allude to the vindication or validation of a parents actions. Fosco and Grych (2008) found information proving that triangulation could shape the impact of parental discord in children. When the child feels caught in the middle and observes that the attention of the argument is deflected from the parents and reverted to them, they may make a habit of involving themselves and marital disputes. If disruptive behavior is effective at distracting attention from marital problems, children may develop more stable patterns of acting out in stressful circumstances. Triangulation can occur both consciously and subconsciously. Unfortunately, if in the familial setting boundaries are not in place, detrimental repercussions can occur. Triangulation can occur in many different forms. Whether it includes the parent and child, grandparent and grandchild or siblings and parent, an unconstructive outcome is almost inevitable. The need to want to be right and acquire support is human nature and understandable. However, when you engage children in tumultuous relationships and put them in the middle of altercations, serious repercussions may occur for the child and adult. Rather than involving relatives and friends in conflict, it is important that families seek out counseling to secure the growth and stability of the family structure. Therapists can utilize a number of different techniques and or approaches to help families partaking in triangulation. Due to the difference of upbringing, social, cultural, and economic levels, it is best that the counselor incorporate an integrative approach to families who are involved in a triangulation conflict. An integrative approach incorporates all of all the approaches. It allows the therapist to utilize the best fitting approach for the client to obtain optimal results. Conflict is inevitable and felt to be manifest, but if familial conflict involves triangulation it is sure to end unconstructively.

The Dangers of Avalanches Essay -- Exploratory Essays Research Papers

The Dangers of Avalanches Imagine a day of skiing or snowmobiling, where all is good and that last mountain must be conquered. Once on the slope, it may seem perfect, until the snow begins to give away and start to slide. Tumbling down a slope moving at 150 miles per hour, smashing into trees, becoming buried under 100,000 tons of snow, only to guess which way is up, how does one survive? Will the rescuers be able to find the buried victim? For centuries, mountain dwellers and travelers have had to reckon with the deadly forces of snowy torrents descending with lightning speed down mountainsides. Researchers and experts are making progress in detection, prevention and safety measures, but avalanches still take their deadly toll throughout the world. Each year, avalanches claim more than 150 lives worldwide, a number that has been increasing over the past few decades (Cooper). Traditionally, the victims have included skiers and climbers. Today an increasing number are backcountry snowboarders and gasoline crazed snowmobilers (whyfiles.org). An Avalanche is defined as a "rapidly descending large mass of snow, ice, soil, rock or mixtures of these materials, sliding or falling in response to the force of gravity." All that is necessary for an avalanche is a mass of snow and a slope for it to slide down. Avalanches occur regularly on mountains around the world, and are harmless, unless someone happens to be in the way. They tend to run down the same pathways every year, and danger zones are usually well-known (infoplease.com). Avalanches are born from a weakness in the snow. Snow is a shape-changer, depending on prevailing temperature and weather conditions. Snow begins life as a fluffy six-armed crystal flake, but while it... ...www.nature.com/nsu/990902/990902-3.html Fink, Micah. PBS: Savage Planet. "Extremes: Forecasting Avalanches." 10 March 2004. <http://www.pbs.org/wnet/savageplanet/04extremes/02avalforecast/indexmid.html> Fredstor Jill A. and Fesler, Doug. Snow Sense. "A Guide to Evaluation Snow Avalanche Hazard." Alaska Mountain Safety Center, 1994. McClung, David and Schaerer, Peter. The Avalanche Handbook. Douglas and McIntyre, Ltd. 1993. National Snow and Ice Data Center. "Why Avalanche Awareness?" 12 March 2004. <http://nsidc.org/snow/avalanche/index.html> National Weather Service, "The Handy Weather Answer Book," Visible Ink. Detroit 1997. 9 March 2004. < http://www.crh.noaa.gov/riw/avalanch1.htm> TechLink, "Army Technology to be used for Better Avalanche Protection," 8 March 2004 <http://techlink.msu.montana.edu/dt/armyavalancheprediction.html>

Essay --

It was a regular Saturday afternoon. The sun was out, the birds were singing and the flowers were blossoming. Everything was perfect in my little neighborhood. I was just getting ready to go to my cousin’s house. My cousin and I were like best friends, we always hung out together, and played together, we practically did everything together. Sometimes she’d come to my house and sometimes I’d go to hers, it was very convenient living in the same neighborhood. I grabbed my back pack, including a phone – for emergencies only, my wallet – just in case, and my diary – a small book that I took everywhere with me. I was all set, I hugged my parents and kissed them goodbye and was on my way. I had always gone walking to her house, since she didn’t live very far. At my cousin’s house we played board games and laughed as we watched some cartoons, when her mother had decided to take us shopping for some sweets. As we approached our destina tion I saw a blind man sitting on the ground in front of the store with a cardboard sign that read â€Å"It’s a beautiful day and I can’t even see it†. He was all alone with a cup in his hands with probably only a few quarters in there. I was confused as to why this man was all alone, where was his wife, his children? I was only 13 and believed that everyone had a family and a perfect life, imagine my disappointment seeing the man alone on the ground. We entered the store and grabbed a few Kitkat’s and some chips and headed back outside, walking towards the car. I see the man, just staring, people passing by, not even looking at him, and just ignoring him as they go on with their daily lives. I went back to my cousin’s house, not thinking much of it. Days later, my mother and I come back to the same store to ge... ...ned the Global Humanitarian Action Award for her work around the world. â€Å"She continues to travel the world to draw attention to global issues† (bio. True History). Closing: Angelina Jolie’s work around the world has saved many lives; she has helped more people than I can count. She has worked hard to earn her title as ambassador of UN, and she disserves it. Angelina has done some strange things in the past, but she makes up for it by taking time out of her busy schedule and helping others. That feeling I had as a kid seeing that blind man on the ground is what I imagine she feels seeing people is Syria, Cambodia, Jordan and much more. Angelina Jolie does have flaws, and may not always make the best decisions and that’s because she’s human, but her work in all those countries, and all the money she’s donated to charity is what makes her 2013’s person of the year. Essay -- It was a regular Saturday afternoon. The sun was out, the birds were singing and the flowers were blossoming. Everything was perfect in my little neighborhood. I was just getting ready to go to my cousin’s house. My cousin and I were like best friends, we always hung out together, and played together, we practically did everything together. Sometimes she’d come to my house and sometimes I’d go to hers, it was very convenient living in the same neighborhood. I grabbed my back pack, including a phone – for emergencies only, my wallet – just in case, and my diary – a small book that I took everywhere with me. I was all set, I hugged my parents and kissed them goodbye and was on my way. I had always gone walking to her house, since she didn’t live very far. At my cousin’s house we played board games and laughed as we watched some cartoons, when her mother had decided to take us shopping for some sweets. As we approached our destina tion I saw a blind man sitting on the ground in front of the store with a cardboard sign that read â€Å"It’s a beautiful day and I can’t even see it†. He was all alone with a cup in his hands with probably only a few quarters in there. I was confused as to why this man was all alone, where was his wife, his children? I was only 13 and believed that everyone had a family and a perfect life, imagine my disappointment seeing the man alone on the ground. We entered the store and grabbed a few Kitkat’s and some chips and headed back outside, walking towards the car. I see the man, just staring, people passing by, not even looking at him, and just ignoring him as they go on with their daily lives. I went back to my cousin’s house, not thinking much of it. Days later, my mother and I come back to the same store to ge... ...ned the Global Humanitarian Action Award for her work around the world. â€Å"She continues to travel the world to draw attention to global issues† (bio. True History). Closing: Angelina Jolie’s work around the world has saved many lives; she has helped more people than I can count. She has worked hard to earn her title as ambassador of UN, and she disserves it. Angelina has done some strange things in the past, but she makes up for it by taking time out of her busy schedule and helping others. That feeling I had as a kid seeing that blind man on the ground is what I imagine she feels seeing people is Syria, Cambodia, Jordan and much more. Angelina Jolie does have flaws, and may not always make the best decisions and that’s because she’s human, but her work in all those countries, and all the money she’s donated to charity is what makes her 2013’s person of the year.

Pizza delivery Essay

The foray of multinational fast food retailers into India has impacted the taste buds of Indian consumers significantly. Instant food is scoring over traditional food due to influence of Western countries, and rise in income & subsequent standard of living, convenience, etc. As a result, fast food menus are gaining wider acceptance from the Indian consumers. The Indian fast  Food Industry Dryer  has witnessed high growth strides in the past years, with increasing disposable income; exposure to a number of cuisines; and consumers’ willingness to experiment a mix of both Western and local menu. It has not only provided convenience to people who shuttle between home and work for a bigger part of the day but also eliminated the requirement of conventional cutlery. This industry at the moment thrives on international appeal endorsed by niche chains. The development of nutritious and healthier replacements for the traditional servings at fast food restaurants has transformed into mass promotion of portable foods. As per a new research report titled ‘Indian Fast Food Market Analysis’, currently the Indian fast food industry stands at a massive size of ` 47 billion, driven by a growing number of working professionals and increasing westernization. Apart from this, busy life schedule, standardized food, and less time-consuming processes are also fuelling the demand from domestic consumers in the industry. As demand for all types of fast food items are consistently on the rise, pizza, burger, and French fries have become the all time favorite among young Indians, more so with some of the well-known burger and pizza restaurants like McDonald’s, Domino’s, KFC, Pizza Hut, Nirula’s etc, operating in India. Consumers’ first choice As far as products are concerned, instant noodles and pasta are at a nascent stage but are fast evolving in the Indian fast food business. Demand for these food items are growing as consumers with hectic lifestyles do not want to spend much time in cooking. Besides, a variety of noodles and pasta is easily available in the international fast food makers’ menu at an attractive price range, pulling various consumers to add these delicious foods into their palates. The instant noodles and pasta segment has thus turned out to be a big hit among fast food lovers, resulting in the entry of many leading players into this segment. As per an ongoing study on the Indian  fast food  industry, there has been a major shift in food habits in the metropolitan cities encouraging the manufacturers to introduce innovative flavors in noodles and pastas to suit Indian consumers. Further, the enhancement of fried instant noodles’ condiment, good performance of non-fried noodles, and the subsequent release of coarse cereal noodles are some of the main trends currently prevailing in the Indian market. About 86 per cent of households prefer to consume instant food over traditional food due to steep rise in dual income level & standard of living, convenience and influence of Western countries. As a result, fast food menus comprising pizza, burger, sandwiches, etc are gaining wider acceptance from the Indian consumers. Competitors’ zone On the competitive front, the fast food market in India is poised for rapid expansion and higher efficiency with the entry of international giants. It has also been observed that with the increasing popularity of dining out in India, restaurant operators want to safeguard their share of improved consumer spending by offering all types of cuisines. This provides a significant opportunity to players in the food and beverage industry. Major players in this sector are creating a competitive environment for future growth. And in order to cater to this augmented customer base, Nirula’s is increasing its existence in metro cities along with the Tier-2 and Tier-3 cities through different formats. The new outlets in cities, such as Amritsar, Patna, Bhopal, Pune and Ludhiana would mainly be Family Style Restaurants (FSR), ice cream kiosks and parlors. Likewise, KFC has plans to increase its existence from 21 cities at present to around 75 cities through its objective to operate 500 restaurants in India by 2015. The company is eager to spread wings to new cities such as Hubli, Madurai, Salem and Mysore in the south, and in the north in Kanpur, Allahabad. Similarly, McDonald’s is targeting 1,000 restaurants by 2020. Hard castle Restaurants, which runs McDonald’s in the south and west, plans to open up to 70 stores next year. It will be the franchisee’s biggest expansion in the past 15 years. McDonald’s also plans to invest ` 10 billion to boost growth. Most of the food chains are busy in innovating and customizing their products. For instance, in order to boost revenue and offer different varieties to the tastes of various cross-sections of people, Domino’s Pizza is planning to customize its range of products. The company is taking initiatives to come up with a new assortment of diet pizzas for Indians, who are health-conscious and intends to introduce different specialties in pizza for people residing in different parts, like North and South India. Further, the acceptance of fast food has grown faster as several players have well-understood the basic requirements of Indian food and served more vegetarians & selected no vegetarian meal options (excludes pork and beef from their menu). Franchise outlets On the strategic front, it has been found that the franchising concept in India is continuously rising, with the increase in the number of international players opening more franchise outlets in India. The increasing revenue figures from franchise outlets encourage the players to opt for the concept. As a result, many international fast food giants are opening up their franchise outlets in India to grab the huge untapped potential in a fast emerging market. In a recent development, Nando, South Africa-based Afro-Portuguese, global restaurant chain is starting up around 35 outlets by 2013 in various parts of India through the franchise route. The company expects to expand enormously in the northern parts of India. Varying consumer behavior Talking about consumers, it has been a noticeable trend that food consumption pattern of urban Indian families has changed dramatically with times owing to the growing influence of Western culture. Indians have started dining out and moved on to accept different varieties of delicious food from the world. Further, studies indicate a radical change in the consumption patterns of Indian consumers, who have traditionally been known for their price sensitiveness. Middle-class families as well as the youth prefer to have a burger worth ` 25 rather than that worth ` 50-75. This reveals that despite looking for taste and brand, consumers in India are still inclined to low-price and health issues. As per a survey conducted in 2010, nearly 80 per cent of the fast food consumers expect the fast food owners to implement required measures for reducing the harmful impact of fast food. To tackle this issue, these owners have adopted innovative cooking styles, such as baking and grilling that retain the flavor of food and also require lesser quantity of oil. Besides, major retailers in this area are now providing all necessary information like ingredients, nutrition and fat contained on the product pack. These measures have helped Indian fast food consumers select healthy and nutritious meal as well as protect them from the dangerous effect of unhealthy fast food. Government inventiveness As far as the role of government is concerned, various initiatives in the recent past have resulted in the entry of many international  Fast Food Retailer  in the country. With the economic liberalization in 1991, nearly all tariff and non-tariff barriers have been removed or minimized from the Indian boundary that has helped many retailers to enter the growing Indian fast food industry. As per the Food Safety and Standards Authority of India, the new rules and standards will make it mandatory for street food vendors to register with state health departments that are into policing hygiene. It requires the food authority to issue licenses to food vendors only after ensuring that their products are safe and hygienic. Vendors with products that are found unhygienic or unsafe will face monetary penalties. Moreover, user friendly and IT-enabled licensing system will be created to improve governance and compliance. To try to ensure that India has the capacity to implement the new law, the government has increased the number of state laboratories for testing eatables and appointed more food safety officers to check food quality & hygiene instead of merely monitoring adulteration. Besides, the Indian government has also directed state governments to prohibit sales of fast food and carbonated drinks on school premises & check out all such items that lead to unhealthy eating from cafeteria within a 1,500 feet radius of schools. In addition, the country’s regulators have ordered food chains to provide product nutritional labeling at the time of sale, so that customers can know about what they are eating and what effect it can have on their health. This step is a result of various studies that have shown that a typical fast food has very high density that causes people to eat more than they usually require, causing people to fall ill with many health-related problems like obesity, diabetes and heart diseases. Shortfalls and remedies India has witnessed a massive increase in the consumption of fast food over the past few years. Indeed, the country has come out as one of the rapidly growing fast food markets in the world. Although the country offers lucrative opportunities to new entrants due to rapid urbanization and changing lifestyles, there still exist some roadblocks, which may hinder the exponential growth route of this industry in future. Competition from local street vendors remains the biggest threat to the growth of the fast food industry in the country. There is an increase in raw materials cost and fuel charges, which is causing a lot of strain to the players in this segment. Lack of proper infrastructural facilities, with respect to roads and electricity, has also hampered the development of fast food market in India. Besides, the industry will have to tackle a number of roadblocks including the rising consumer concerns regarding obesity and health-consciousness to maintain the ongoing trend. On a fast track If the challenges are met with serious considerations, the Indian fast food industry is anticipated to achieve glorious milestones in the coming years. Increasing inclination of people to eat outside (restaurants) will be the major driving force behind the projected growth. Besides, healthy food options and low-price menu will also contribute to its growth, to attain a CAGR of around 33 per cent during 2010-2014. THE START OF FAST FOOD CULTURE The concept of fast food pops up  during 1920s. The 1950s first witnessed their rapid proliferation. Several factors that contributed to  this explosive growth in50’s were:(1) America’s love affair with  the automobiles. (2) The construction of a  major new highway system. (3) The development of  sub-urban communities. (4) The baby boom subsequent to world war  second. â€Å"Fast-food chains initially  catered to automobile  owners in  suburbia. On the go Fast food outlets are take-away   or take-out   providers, often with a â€Å"drive-through† service which allows customers to order and pick up food from their cars; but most also have a seating area in which customers can eatthe food on the premises. People eat there more than five times a week and often, one or more of those five times is at a fast  food restaurant. Nearly from its inception, fast food has been designed to be eaten â€Å"on the go†, often does not require traditional cutlery, and is eaten as a finger  food. Common menu items at fast food outlets include fish and chips, sandwiches, pitas,  hamburgers, fried  chicken,  French  fries, chicken  nuggets, tacos, pizza, hot dogs, and ice cream, although many fast food restaurants offer â€Å"slower† foods like chili, mashed potatoes, and salads. Variants Although fast food often brings to mind traditional American fast food such as hamburgers and fries, there are many other forms of fast food that enjoy widespread popularity in the West. Chinese  takeaways/takeout  restaurants  are  particularly  popular. They normally offer a  wide variety of  Asian food which has normally been fried. Most options are some form of noodles, rice, or meat. Sushi has seen rapidly rising popularity in recent times. A form of fast food created  in  Japan. sushi  is  normally  cold  sticky  rice  served  with  raw fish. Pizza is a common fast food category in  the United States, with chains such as Domino’s Pizza, Sbarro and Pizza Hut. Menus are more limited and standardized than in traditional pizzerias, and pizza delivery, often with a time commitment, is offered. Fish and chip  shops are a form of fast  food popular in the United  Kingdom, Australia and New Zealand. Fish is battered and then deep fried. The Dutch  have their own types of fast food. A Dutch fast food meal often consists of  a portion of French fries. Facts and figures Fast food is one of the world’s largest growing food type. India’s fast food industry is growing by 40% a year and is expected to generate a billion dollars  in  sales  by  2005. The  multinational  segment  of  Indian  fast  foodindustry is up to Rs. 6 billion, a figure expected to zoom to Rs. 70 billion by2005. By 2005, the value of Indian dairy products is expected to be Rs. 1,00,000 million. In last 6 years, foreign investment in this sector stood at Rs. 3600  million  which  is  about  one fourth  of  total  investment  made  in  this sector. Because of the availability of raw material for fast food, Global chains are flooding into the country. MARKET SIZE & MAJOR PLAYERS a)Dominated by McDonalds having as many as 75 outlets. b)Domino’s pizza is present in around 100 locations. c)Pizza  hut  is also catching  up and it  has  planned  to establish  125outlets at the end of 2005. d) Subways have established around 40 outlets. e) Nirulas is established at Delhi and Noida only. However, it claims tocater 50,000 guests every day. Major players in fast food are: †¢ MCDONALDS. †¢ KFC †¢ PIZZA HUT †¢ DOMINOS PIZZA. †¢ COFFEE DAY †¢BARISTA. The  main  reason  behind  the  success  of  the multinational  chains  is  their expertise  in  product  development,  sourcing  practices,  quality  standards, service levels and standardized operating procedures in their restaurants, astrength  that  they  have  developed  over  years  of  experience  around  the world. The home grown chains have in the past few years of competition with the MNCs, learnt a few things but  there is still a  lot of scope for  improvement. REASON FOR EMERGENCE Gender  Roles :  gender  roles  are  now  changing. Females  have  startedworking outside. So, they have no time for their home and cooking food. Fastfood is an easy way out because these can be prepared easily. Customer  Sophistication  and  Confidence: consumers  are  becoming more sophisticated now. They do not want to prepare food and spend their time and energy in house hold works. They are building their confidence more on ‘ready to eat and easy to  serve’ kind of foods Paucity of Time: people have no time for  cooking. Because of emergence of  working women and also number of other entertainment items. Most of thetime either people work or want to enjoy with their family. Double  Income  Group: emergence  of  double  income  group  leads  to increase in disposable income. Now people have more disposable income so they can spend easily in  fast food and other activities. Working Women: working women have no time for cooking, and if they have then also they don’t want to cook. Because they want to come out of  the  traditionally  defined  gender  roles. They  do  not  want  to  confinethemselves to household work and  upbringing of children’s. Large  population: India  being  a  second  largest  country  in  terms  of  population possesses large potential market for  all the  products/services. Thisresults into entry of large number of fast food players in the country. Relaxation in rules and regulations: with the economic liberalization of  1991, most of the tariff and non tariff barriers from the Indian boundaries are either removed or minimized. This helped significantly the MNC’s to enter in the country. CHALLENGES FOR THE INDUSTRY Social  and  cultural  implications  of  Indians  switching  to  western breakfast food: Generally, Hindus avoid all foods that are believed to inhibit physical and spiritual development. Eating meat is not explicitly prohibited, but  many  Hindus  are  vegetarian  because  they  adhere  to  the  concept  of  ahimsa. Those  seeking  spiritual  unity  may  avoid  garlic  and  onions. The concept of purity influences Hindu food practices. Products from cows (e. g. ,milk,  yogurt,  ghee-clarified  butter)  are  considered  pure. Pure  foods  can improve the purity of impure foods when they are prepared together. Some foods, such as beef or alcohol, are innately polluted and can never be made pure. But now, Indians are switching to fast food that contain all those things that are considered impure or against there beliefs. Some traditional and fundamentalist are against this transformation of food habit and number of  times they provoke their counterparts to revolt against such foods. And that is what happened when McDonald’s decided to enter the  complexity of Indian business landscape, counting only on its â€Å"fast food global formula†, without any apparent previous cultural training. Emphasis  on  the  usage  of  bio-degradable  products: Glasses, silverware,  plates  and  cloth  napkins  are  never  provided  with  fast  food. Instead, paper plates and napkins, polyurethane containers, plastic cups and tableware, drinking cartons or PET (polyethylene terephthalate) bottles are used, and these are all disposable. Many of these items are tossed in the garbage instead of being recycled, or even worse, merely thrown on the ground. This burdens nature unnecessarily and squanders raw materials. In order to reduce soil and water pollution, government now emphasis more on the usage of  bio-degradable products. Retrenchment  of  employees: Most  of  new  industries  will  be  capital intensive and may drive local competitors, which have more workers, out of  business. Profit repatriation: Repatriation of profits is another area of concern forIndian economy. As when multinational enters the any countries, people and government  hope  that  it  will  increase  the  employment  rate  and result  in economic growth. However, with the multinational operation, host country experiences  these  benefits  for  a  short  time  period. In  long  run  neither employment increases (because of capital intensive nature of MNC’s) nor it increases the GDP or GNP because whatever MNC’s earn they repatriate that profit back to their home country. PROBLEMS OF INDUSTRY Environmental  friendly  products  cost  high:government  is  legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of bio-degradable and environment friendly products. But associated with this issue is the  problem that fast food player faces – the  cost associated with the environment friendly product. They cost much higher than the normal products that companies uses for packaging or wrapping their products. Balance  between  societal  expectation  and  companies  economic objectives:   To balance a society’s expectation regarding environment with the economic burden of protecting the environment. Thus, one can see that one  side  pushes  for  higher  standards  and  other  side  tries  to  beat  the standard back, thereby making it a arm wrestling and mind boggling exercise. Health related issues: obesity: I. Studies have shown that a typical fast food has very high density and food with high density causes people to eat more then they usually need. II. Low calories food: Emphasis is now more on low calorie food. In this line  McDonald  has  a  plan  to  introduce  all  white  meat  chickenMcnuugget with less fat and fewer calories. TRENDS IN INDIAN MARKET Marketing to children’s: Fast food outlets in India target children’s as their major customers. They introduce varieties of things that will attract the  children’s  attention  and  by  targeting children’s  they  automatically target their parents because Children’s are always accompanied by their parents. Low level customer commitment: Because of the large number of food retail outlets and also because of the  tendency of customer to switch from one product to other, this industry faces low  level customer commitment. INTRODUCTION OF DOMINOES Domino’s Pizza India Ltd. was incorporated in March 1995 as the master  franchisee for India and Nepal, of Domino’s Pizza International Inc. , of  USA. Moreover, the company holds the master franchisee rights for Sri Lanka and Bangladesh through its wholly owned subsidiary. Mr. Shyam S. Bhatia and Mr. Hari S. Bhartia of the Jubilant Organosys Group were the  promoters of the company. Since inception, Domino’s Pizza India Ltd. has proceeded to become one of  the largest and fastest growing international food chains in South Asia. Thefirst Domino’s Pizza store in India opened in January 1996, at New Delhi. Today, Domino’s Pizza India has grown into a countrywide network around220 outlets in 42 cities and is  the leader in the fast food delivery segment. Ever  since  it  was  established,  Domino’s  Pizza  India  has  maintained  its  position  of  market  leadership  with  its  constant  product  innovation  and maintenance  of  stringent  service  standards. More  importantly,  it  has established a reputation for being a home delivery specialist capable of  delivering its pizzas within 30 minutes to its community of loyal customers from its entire chain of stores around the country. Customers can order their  Ã‚  pizzas by calling a single  countrywide Happiness Hotline – 1800-111-123. Infact, Domino’s was the first one to start this  facility for its customers. Domino’s is committed to bringing fun and excitement to the lives of our  customers by delivering delicious pizzas to their doorstep in 30 minutes or  less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Domino’s constantly strives to develop products that suit the tastes of its customers, thereby bringing out the Wow effect(the feel good factor). Domino’s believes strongly in the strategy of ‘Think local and  act  regional’. Thus,  time  and  again  Domino’s  has  been innovating toppings suitable to the taste buds  of the local populace and these have been very well accepted by the  Indian market. DOMINOES VISION AND OBJECTIVES Domino’s vision is â€Å" Exceptional people on a mission, to be  the  best  pizza  delivery  company  in  the  world! †. Domino’s is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to  their  doorstep  in  30  minutes  or  less,  and  all  our strategies work for fulfilling this commitment towards our large and ever-growing customer base. Domino’s constantly strives to develop the product that suits the taste of its customers to bring out the ‘WOW’ effect   (i. e. the feel good factor). Domino’s believes in the strategy of â€Å"Think local and act regional† that is blended with a playful image personified by our â€Å"Hungry Kya? â€Å"positioning. Thus,  time  and  again  Domino’s  has  been innovating  toppings,  suitable  to  the  taste buds  of  the locals and these have been very well accepted by the Indian market, are doing extensively well in the market. We are constantly in the process of innovating further; we introduce new topping every 3 –4 months Domino’s  understands  customers  demand  and  is constantly   developing   local  flavors   understanding  the local  sentiments. Also,  the  ingredients,   sauces  etc. are made keeping in mind the taste buds of Indian consumers while retaining the international flavor. Domino’s  constantly  strive  to  make  the  company  an integral  part   of  the  lives  of  the  target  audiences   by getting involved with the clientele at the emotional level and  building  long-term  relationship  with  them. Thus, Domino’s  concentrate  more  on  carrying  out  below-the-line activities in the area it serves. Domino’s believe in bringing fun and excitement into the lives  of  our  clientele. We  take  our  delivery  proposition very seriously and our entire corporate ethic is based on it. Domino’s  is  the  recognized  world  leader  in  Pizza delivery. But it isn’t just about delivering; it’s also about giving back to the community. Domino’s believes that an essential  component  of  corporate  responsibility  is  to provide support to charitable organizations that benefit the  communities  where  its  employees  and  customers work  and  live. Domino’s  worldwide   is   known  for  its commitment toward social causes and believes in adding fun  to  the  lives  of  our  customers  and  communities  it serves. In India, Domino’s has been associated with the NGO’s devoted  to  the  cause  of  underprivileged  Children’s. Domino’s conducts Store Educational Tour (SET) for the under privileged children time-to-time. Recently this was done  in  the  one  of  the  Domino’s  outlet  in  Delhi  and Mumbai with the  underprivileged children from CRY (Child Relief  and  You)  where  Domino’s  took  the  pledge  to provide part-time employment to the eligible wards from CRY who are above 18 years, reiterating its commitment towards social causes. Also, fifty- percent of that day’s first 20 deliveries of the store were given to CRY toward the cause of the underprivileged children. The children had a gala time while they learned to make and bake pizzas  at  the  store  and  finally  tasted  the  sumptuous offerings  made  by  them  during  the  Store  Educational  Tour. Domino’s Pizza India also boasts about its commitment to serve its customers on time by implementing the â€Å"30 MINUTES  OR  FREE† service  commitment , they  have been able to achieve this as a result of continuous efforts and dedication of the entire team in improving operating efficiencies . Domino’s   Pizza  India  has  been  consistently   rated amongst  the   top  2  pizza  chains  worldwide  in  the Domino’s family by Domino’s International, in terms of  quality of operations. Our pizza delivery times have also been  judged  as  the  best  delivery  times  in  the  world across all Domino’s. Communication objectives Category Need Domino’s master franchise model Industry analysts believed that Domino’s master franchise model was one of the reasons for  its success in international markets even in light of the global economic slowdown in 2008. How domino’s international bucked the trend The strong performance of Domino’s international master franchises in the midst of the global economic  slowdown  was  a  widely debated  topic  among  analysts. While  some  analysts believed that the recession had helped the growth of these chains due to the ‘trading down factor’ of people preferring to eat at home rather than dine out at expensive restaurants, others believed it was a combination of aggressive marketing and the franchise model that had helped the company buck the trend. Dominoes Brand Awareness Promotional and advertisement campaigns The pizza delivery business had  traditionally been promotion driven. Coupons and  discounts were offered by all pizza delivery chains to woo customers. Since its inception, Domino’s had been known for its unique promotions that included fast delivery and innovations to cater  to a varied palette. The ’30 minutes’ promise In the year 1973, Domino’s began a guarantee scheme that its pizzas would be delivered in 30minutes or less of ordering failing which the customer would receive the pizza free. Brand Attitude Use of technology Online sales accounted for over 70 percent of its total sales in 2008. Dominos planned to further exploit the increasing potential of the online medium as one of the promotional and distributional channels in the downturn. Brand Purchase Intention. What makes domino’s pizza better than its competitors? †¢ Varity of Pizza’s †¢ Services offered †¢ Quality of pizza’s †¢ Location of the Outlet †¢ Waiting time in the outlet †¢ Door step services †¢ Lower price Communication Mix Communication is very important, particularly when it is two-way. Domino’s value customer  feedback and is most responsive to customer preferences. Fast food ought to be a fun experience and this is not possible unless the provider and the consumer are in synch. They are in the  service business, and their product is positioned as a  convenience food delivered to the customer hot and fresh in 30 minutes guaranteed. Every company must follow the eight major marketing communication modes. For Domino’s direct selling and interactive selling is not needed though they are involved in internet and cable TV promotions. Domino’s always search for ways to gain efficiency by replacing one communication with others. The sustainability among communication tools explains why marketing function need to be coordinated. Advertising The Domino’s Pizza franchise has earned the reputation of being one of the fast growing food chains in South Asia. Domino’s is committed to bringing fun and excitement to the lives of its customers by delivering delicious pizzas to their doorstep in 30 minutes or less. The fast food franchise is all set to  make the complete use of  its potential market in India, where eating out is a means of entertainment. Its advertisements are image of its core competencies. The Domino’s  Pizza India  franchise  keeps implementing varied  promotional  strategies. Domino’s initially restricted their ad  strategy to banners, hoardings and specific promotions. In August2000, Domino’s launched the ‘Hungry Kya? (Are  You Hungry? ) sequence of  advertisements on television. While highlighting its home delivery facility in advertisements, the pizza franchise always adds an element of humour in it. That is exactly why actor Arshad Warsi was made the brand ambassador of  the Domino’s Pizza India franchise. Paresh Rawal, another humorist of Hindi cinema, was also featured in Domino’s ads. A significant strategic change is that, while the unique selling proposition of Domino’s is home delivery in all markets, they have been creating dine-in spaces at all their restaurants here in India. Domino’s Pizza’s tagline ‘khushiyon ki home delivery’   which cuts through the advertising  clutter  still  remains  intact. But  in  tier-2  and  tier-3  cities,  as  people  like  to experience eating out close to 75% of their restaurants now have dine-in facilities. This is different from their global strategy where their  key focus has  been  on home delivery. Also,  they  are in  the  trial stage  of  orders by internet in India after its success in U. S. Another feature they introduced is a customer can top the Pizza he wants. Domino’s went a step ahead by differentiating regions and applyingthe taste-factor accordingly. Domino’s also made ordering simpler through a single toll-free number throughout the country. Dominos has been following the principle of   ‘Think Local, Act Regional’  . Events/ Experiences They are sponsoring some college fest, cultural program and promotional events through out the country for promotion. Public Relation Domino’s Pizza India undertakes local store marketing initiatives. These include specialdiscounts  to  loyal  customers  and  parade  like  activities  such  as  Motorbike  formations, distributing special offer  coupons and phone  calls to  frequent customers. Domino’s has been innovating toppings suitable to the taste  buds of the  local populace and the Indian market has very well accepted these. Domino’s Pizza India Ltd, which runs fast food chain Domino’s Pizza in the country, has changed its corporate name to Jubilant Food Works Ltd. The change of name came into effect from September 24 2009. â€Å"The decision to change the name  has been taken to  align ourselves with the branding of the Jubilant  Bhartia  Group,  promoted  by  Shyam  S  Bhartia  and  Hari  S  Bhartia,†Ã‚  Jubilant Food Works Chief Executive Officer Ajay Kaul said. Jubilant Bhartia Group holds the master  franchisee rights for the Domino’s Pizza brand and operations for the whole of India, Nepal,Sri Lanka and Bangladesh. However, the company will continue to use the brand name of  Ã¢â‚¬ËœDomino’s Pizza’ for marketing and other related purposes. Personal Selling Domino’s continuously strives to make the company an  integral part of the  lives of the target audiences by getting involved with the clientele at the emotional level and building long term relationships with them. Thus, domino’s concentrates more on carrying out below the line activities in the areas it serves.